Evaluation that serves people first.
Amplify exists to make impact measurement simple, practical and centred on the people it is meant to serve.
Every organization working for social good should be able to see the difference it makes.
Too often, evaluation is treated as a reporting burden. It is expensive, it arrives late, and it tells organizations little they can use. We think it should do the opposite. Good measurement helps a team understand what is working, where to adjust, and how to explain its value to the people who support it.
Amplify pairs easy-to-use tools with a human-centred approach. Our software uncovers the real outcomes of your work, and our team helps you gather insights, analyze the data and act on it. The goal is always the same: evidence that leads to real improvements in people's lives.
We support established organizations with mature evaluation practices and newcomers building their first framework. Wherever you start, our aim is to change how impact is measured, and to make it something every organization can do well.
What guides our work
- 01
Simple
Tools that staff, partners and participants can use without specialist training.
- 02
Practical
Measurement designed around the decisions you need to make, and scaled to the resources you have.
- 03
People-centred
The voices of the people you serve sit alongside the numbers at every stage.
- 04
Open
Alignment with the Common Impact Data Standard, so your data can travel with you and be understood by others.
Want to work with us?
Tell us a little about your organization and what you would like to measure. We reply to every message.
hello@amplifyinsights.ca